There are thousands of different types of marketing. Depending on the services you provide, the strategy you choose will change.
So, without further ado, let’s take a look at some of the most common methods of marketing.
Search Engine Optimization (SEO) Marketing
We’re sorta experts on this subject…
As you can guess by the name, this strategy focuses on optimizing search engine services.
When you enter a query into Google, the websites will use bots to crawl through the internet.
The bots will go from site to site collecting any data they can find that matches your question. Then, they group this information together using indexes.
These allow the search engine to classify and organize the data. Once that’s done, Google will display the answers in the form of links you can click on and explore.
Next, to determine the order of the links, Google will take a glance at a few other factors. This includes variables like the content in the articles showing up, the size and age of the site itself, and even the links that point to the site showing up in the query.
As professional SEO’s we mainly break this down into two categories: on-page and off-page factors.
On-page factors are variables that are being looked at on the website itself, and off-page meaning the variables that occur off the website, like backlinks.
Backlinks represent people talking about a particular website or web page. You can imagine them working in the same way press does when covering a topic.
As an SEO, if you figure out how to fine-tune these variables and get your websites up in the search queries, you can also expect to make a good amount of money through things like ad revenue, lead revenue, or even e-commerce.
Business-To-Business Marketing (B2B)
B2B deals with businesses that promote their services to other large corporations.
To help you understand this better, let’s take a look at fabric suppliers. Even though they work in the apparel market, they never interact with the consumers.
They’ll deal with major production companies. That means the suppliers need to get in touch with a purchasing department, not an individual.
When you do that, you have to rely on formal methods of marketing. That includes sending emails or an offer binder.
So, giving out flyers may not be the best way to drum up business.
Instead, the suppliers will have to focus on using one of many alternative types of marketing. Some examples include:
- Creating brand recognition
- Using a display at a trade show
- Sending out marketing videos
These methods will lead to a clothing brand paying attention to the fabric suppliers.
Business-To-Consumer Marketing (B2C)
Unlike B2B, this strategy focuses on reaching specific individuals.
With this method, you want to attract the consumers themselves. For that reason, you’ll have to tailor your products and services to their needs.
That means B2C is much more personal. So, you can rely on less formal promotional methods to advertise.
For instance, you can make use of tactics like flyers, posters, and even billboard ads.
On top of that, B2C marketing depends on reaching a wide audience. You need a constant supply of consumers to keep the Body Line business growing.
Unfortunately, this means you have to periodically update and rejuvenate B2C strategies. That’s why brands will switch up their online websites or set new promotional packages.
Direct Marketing
Direct marketing has been a huge part of our lives for hundreds of years. People take advantage of their ability to promote items to increase their revenue.
Before the age of the internet, consumers would have to go out to stores to find products. They would go into an establishment and walk around looking at different items.
Then, along comes a salesperson. This is an individual whose entire purpose is to sell services.
They will usually have extensive knowledge of a business’s products and features. With this data, they’ll use their negotiating skills to convince people to make purchases.
This is a simple method to make sure that your products are flying off the shelf. In addition, it’s an amazing way to build customer loyalty.
When a consumer buys a product on their own, they judge the item based on their own experiences. However, when we involve a salesperson, this is a little different.
The clients will ask for help and learn how to interact with the product.
This will build a connection with the customer and help inform their opinions. In turn, this creates trust and increases the chances of repeat customers.
Direct marketing is effective to the point where almost every industry uses it. For example, pharmaceutical companies have drug reps that travel around selling medications.
The downside to this method is that you have to rely on individuals. Since a salesperson has to establish a connection with clients on their own, there’s room for human error.
Sometimes they can end up alienating the customers instead.
On top of that, not all salespeople are equal. Some jucării can sell products at a speedy rate without slowing down, while others will face issues.
Database Marketing
While dealing with consumers is an excellent marketing strategy, it’s not always easy. This is especially true if you run a large business with thousands of clients.
So, instead of creating personal connections, you can learn about their shopping habits. That means you look at how often they purchase new items and what they’re buying.
This allows you to predict how clients would respond to a new ad without interacting with them.
That’s why many businesses rely on data mining. They collect the relevant data from a client’s personal information and analyze it.
After that, the company can send out tailored messages to attract these customers. This can be in the form of promotional emails or sale texts.
In fact, some businesses can even take it a step further. Using client data, they can alter their products or services to match their needs.
Companies can lower prices, add new colors, or change the packaging to entice clients.
While database marketing is effective, it can also be costly. Tailoring your products to certain customers can be a huge investment.
Other than that, database marketing isn’t always reliable. For starters, some customers are private and don’t share their personal data online.
This will make it next to impossible to predict their behavior.
On top of that, even if you have the data, that doesn’t mean the clients will stick to their previous habits.
So, you may spend time and effort altering a product that people have no intention of buying.
Finally, some people consider data mining a breach of privacy. So, you may have to deal with ethical quarrels about the issue.
Social Media and Influencer Marketing
With the rise in popularity of social media, a new wave of woxcars marketing strategies came about. This started with influencers, who are people with high profiles and massive followings.
These individuals can partner with specific businesses to promote their services.
Typically, a company will send over a sample of its products to an influencer. Then, that person will take on the role of reviewing all the aspects of your business.
That includes product quality, customer service, and sometimes even packaging.
Once the influencer forms an opinion, they can share it with the masses. They can choose to do that in person or on social media, depending on their agreement with the company.
The cool thing about this is these “social signals” can also influence how search engines digest the importance of your site in relevant search queries.
One of the best aspects of this type of marketing is how easy it is. You don’t have to actively work on selling your products.
The main idea is to let someone else experience your services and then talk about them publicly.
That makes it an excellent way to reach a wide audience quickly. However, there’s a catch.
Since you’re involving an influencer, you don’t have full control over the strategy. You can ask the individual to mention certain talking points, but you can’t sway their opinion.
On top of that, this method can be quite pricey. You have to pay an inflated rate to make sure that the influencer uses their image to sell your product.
