Tag Archives: pay per click

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The Latest Google Ads Updates

An especially important part of creating a good PPC ad and running one or more successful online advertising campaigns is being aware of the platform you’re using to attract customers. In the present case, it is about Google Ads, which recently sent us many updates. These are the latest ones you need to know when […]...
Search Engine Optimization
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There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO […]...